Our Artisans

Lamine

Lamine’s mother, a renowned healer in Tafukt n tazwart (Crystal Healing), was celebrated for using onyx to treat arthritis and rheumatic conditions. Deeply connected to her, Lamine honours her memory by infusing healing stones, especially onyx, into his art. Each creation reflects his gorgeous craftsmanship skills and his mother’s enduring legacy, earning him widespread admiration.

Titrithe

Born in a family of silver extractors, Titrithe eagerly seized every opportunity to accompany her parents to work, where she was allowed to mould silver pieces just as other children might play with modelling clay. Her passion for creating unique jewellery, blending traditional patterns from her hometown, Tiznit, with a contemporary twist, quickly makes her stand out.

Amayas

Amayas continues the proud Berber jewellery-making tradition passed down through four generations. Her grandfather's workshop, where she spent her childhood, was a magical space filled with stories and legends, teaching her that jewellery is not just a craft but a way to honour their heritage. Today, every piece she creates reflects her unwavering commitment to preserving her heritage in its most genuine form.

Jilali

When Jilali lost his job during the COVID pandemic, his family faced hunger. He and his wife only ate once every three days to make sure their children had enough food. Desperate for change, he discovered a group of tanners working through the lockdown. Compelled by the need to survive, he devoted himself to mastering the craft, creating some of the finest pieces anyone had ever seen.

Zahra

Born with a speech impairment in a family with limited literacy, Zahra sought a way to connect with others. She found solace in embroidering cushions, using the craft as a unique form of self-expression. Even after learning to read and write, embroidery remained her preferred method of conveying her emotions. It’s as if we can feel her emotions woven into each of her stunning creations.

Souad

In a culture where most women aspire solely to marriage and family life, Souad sought to break barriers and inspire her village with a different vision. Determined to prove that success isn’t reserved for men, she poured her heart into crafting exquisite handmade bags and clutches every woman would enjoy. Discover her creations, each a testament to her drive and exceptional talent.

Ben Ammar

Ben Ammar, a respected craftsman, was forced to reinvent his craft after losing three fingers in a work accident. Now, he focuses on creating a few exquisite pieces each year, infusing them with passion and dedication. His rare, handcrafted works are highly sought after for their craftsmanship and unique value.

Nawel

Nawel, adopted at a young age, grew up with a loving family but always felt a deep void. Upon learning that her late biological parents were rug weavers, she left her corporate career and degrees to embrace their craft. With an innate talent, she quickly mastered weaving, skillfully blending traditional, modern, and hybrid designs. Her artistry honours her parents’ legacy while showcasing her unique vision.